What does data-protection fairness require of an AI system?

Answered

Process personal data only in ways people would reasonably expect, and not in ways that are unduly detrimental, unexpected or misleading. Any AI processing that leads to unjust discrimination violates the fairness principle. This sits alongside — and is not the same as — wider equality and bias-management duties.

From the guidance

Primary (how) ICO: How do we ensure fairness in AI?

In simple terms, fairness means you should only process personal data in ways that people would reasonably expect and not use it in any way that could have unjustified adverse effects on them. You should not process personal data in ways that are unduly detrimental, unexpected or misleading to the individuals concerned.

Section: How does data protection approach fairness?

Read this in ICO: How do we ensure fairness in AI? (opens in new tab)

Secondary (normative) ICO: How do we ensure fairness in AI?

Any processing of personal data using AI that leads to unjust discrimination between people, will violate the fairness principle.

Section: How does data protection approach fairness?

Read this in ICO: How do we ensure fairness in AI? (opens in new tab)

Related questions